The SWOT Analysis is a powerful strategic planning tool that helps teams systematically evaluate their Strengths, Weaknesses, Opportunities, and Threats. Developed in the 1960s by Albert Humphrey at Stanford Research Institute, this structured approach enables teams to take a comprehensive look at both internal and external factors affecting their performance.
During a SWOT retrospective, teams collaboratively identify their internal strengths and weaknesses, while also exploring external opportunities and threats. This balanced perspective helps teams leverage their advantages, address limitations, seize opportunities, and prepare for potential challenges.
The framework's simplicity and effectiveness make it particularly valuable for strategic planning, project kickoffs, and periodic team assessments. By examining all four dimensions, teams can develop actionable strategies that build on their strengths while protecting against vulnerabilities.
What is The SWOT Analysis
Strengths
Guide the team to identify internal positive attributes and resources that give the team an advantage. Focus on tangible and intangible assets, skills, and capabilities that are working well.
Weaknesses
Encourage honest discussion about internal limitations or areas where improvement is needed. Create a safe space for team members to share concerns without fear of judgment.
Opportunities
Help the team identify external conditions or potential changes that could benefit the team. Look for trends, market changes, or new technologies that could be leveraged.
Threats
Guide discussion toward external challenges or risks that could hinder success. Focus on identifying both immediate and potential future threats to prepare mitigation strategies.
Suggested Icebreaker Questions
- What's one thing our team does better than any other team you've worked with?
- If you could instantly master one new skill that would benefit the team, what would it be?
Ideas and Tips for Your Retrospective Meeting
- Start with strengths to build positive momentum and confidence in the team
- Encourage specific, actionable items rather than vague statements
- Consider both short-term and long-term perspectives when identifying opportunities and threats
- Focus on facts and evidence rather than assumptions
- Ensure all team members contribute to avoid bias toward certain perspectives
- Create action items to address weaknesses and threats while leveraging strengths and opportunities
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How to Run Effective Meetings with TeamRetro
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